There's a limit how much information you can fit on a beverage bottle or can. QR codes are allowing brands to go far beyond the pack by offering a realm of information - and also a lot of fun - online.
GlaxoSmithKline (GSK) is set to launch a new ‘functional’ Ribena range in the UK this week – its largest drinks launch in 20 years – with new packaging designed to appeal to its “two key target audiences” in young women and mothers.